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If someone searches for “tv” they probably want a tv and not a tv aerial, or a tv cabinet, or something as “seen on tv.” I say “probably” because search and discovery is all about ambiguity. This alignment of queries to some form of segmentation is very valuable. Below shows an example of a query for “tv” both before and after applying a conditional boost to make this alignment.
TODO IMAGE
The boost is fairly simple. The condition checks to see if the query contains (~) “tv”, if so it then activates and boosts products in the specified category.
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